The oldest baby-boomer this year will turn 70 while the youngest, 50. So what do these numbers say for the savvy salon owner?
For starters, there will be increased demand for anti-aging services. Whether that be focused on reducing wrinkles, soothing aching muscles, or looking good in general, that industry looks at a projected revenue of $300 billion this year. That's an immensely huge market to tap into if you are planning to focus on providing services for the elderly. Expect that there will be an exponential rise in the demand for creams, lotions, moisturizers and oils, masques and wraps, skin protectants, and spa and skin care accessories.
Similar increase in demand of cosmetics and cosmetic applicators are also in the cards in the quest to look youthful with the use of make-up. Putting together a natural look is also going to be popular to contrast ornate clothing that are being showcased in New York's Spring 2015 Fashion Week.
There is also a predicted rise in 'retro' hair styles. Nostalgia aside, baby-boomers may want to revisit their youth by sporting 'dos reminiscent of their generation. Short bobs, beachy waves, and soft volumes are seeing a comeback, and braids - from simple and sleek to intricate or wild - are going to be all the rage in spring and summer.
As to hair color, 'babylights' are getting a lot of rave, and so is 'Marsala,' the hair color of the year that represents robust and healthy wine red. 'Aubergine,' on the violet spectrum of the wine reds, and 'merlot,' a shade made of equal parts violet and red and easily adjusted to work with all skin tones, are expected to turn heads. For baby-boomers who have relaxed into a comfortable acceptance of their golden years, expect 'silver fox' hair color requests, such as those worn by screen legend Helen Mirren.